Company Information

Exceed Japan was established in 2015 by Yasutaka Shimomukai, the culmination of over a decade in the automotive industry and extensive racing experience. Having spearheaded product development projects for many Japanese companies, Yasutaka began developing his own line of aerodynamic and suspension products. Without the need to appeal to the largest possible market – he was able to develop products without any compromises, durable performance being the only concern. Like many founders of tuning companies in the greater Osaka region, Yasutaka started driving on the highways that circle Osaka City as a former member of No Good Racing. From that point on his passion for driving grew, extending to wheel to wheel racing and time attack competitions all over Japan. Exceed Japan products were introduced to the North American market in 2016, and can be seen utilized in many highly competitive track cars, as well as daily driven street cars.